Legal

Terms of Service

Last updated 9 July 2026

These terms govern your use of Denbot, provided by North & Main Ltd ("Denbot", "we", "us"). By creating an account or using the service, you ("Customer", "you") agree to these terms. If you are agreeing on behalf of a practice or organisation, you confirm you are authorised to bind it.

1. The service

Denbot provides a lead-capture, CRM, and messaging platform for dental practices, including a website chat/enquiry widget, a lead inbox, automations, and related features. We may update, improve, or change features over time.

2. Accounts

You are responsible for the accuracy of your account details, for keeping your login credentials secure, and for all activity under your account. Notify us promptly of any unauthorised use.

3. Acceptable use

You agree not to misuse the service. In particular you will not: use it unlawfully or to send unlawful, misleading, or unsolicited communications; infringe others' rights; attempt to breach security or access data that is not yours; or interfere with the service's operation. You are responsible for ensuring your use of messaging channels (email, SMS, WhatsApp) complies with applicable laws and the rules of those channels.

4. Customer data & responsibilities

You retain ownership of the data you and your patients submit ("Customer Data"). You are the data controller for personal data captured through your use of Denbot, and we process it on your behalf under our Data Processing Agreement. You are responsible for having a lawful basis and appropriate notices/consents for the personal data you collect through the service, and for how you use it.

5. Fees & billing

Paid plans are billed in advance on a recurring basis according to the plan you select. Unless stated otherwise, fees are non-refundable and exclusive of VAT. We may change pricing on reasonable notice; changes take effect at your next renewal. Failure to pay may result in suspension.

6. Trials

Where a free trial is offered, it is provided "as is" and may be changed or withdrawn. Unless you cancel before the trial ends, your account may convert to a paid plan at the then-current rate.

7. Availability

We work to keep Denbot available and reliable but do not guarantee uninterrupted service. We may carry out maintenance and will aim to minimise disruption.

8. Intellectual property

Denbot, its software, and its branding are owned by us and our licensors. We grant you a non-exclusive, non-transferable right to use the service during your subscription. You may not copy, resell, reverse-engineer, or create derivative works from the service except as permitted by law.

9. Third-party services

Denbot integrates with third-party services (for example, calendar, messaging, and advertising providers). Your use of those services is subject to their own terms, and we are not responsible for them.

10. Disclaimers

Except as expressly stated, the service is provided "as is" and "as available" without warranties of any kind, whether express or implied, to the fullest extent permitted by law.

11. Limitation of liability

To the maximum extent permitted by law, we are not liable for indirect or consequential loss, loss of profits, revenue, data, or goodwill. Our total liability arising out of or in connection with the service in any 12-month period is limited to the fees you paid us in that period. Nothing in these terms excludes liability that cannot be excluded by law.

12. Termination

You may cancel at any time; your subscription will end at the close of the current billing period. We may suspend or terminate access if you materially breach these terms. On termination you may export your Customer Data for a reasonable period, after which we may delete it in line with our Privacy Policy and DPA.

13. Governing law

These terms are governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction.

14. Contact

North & Main Ltd โ€” hello@denbot.co.uk